Kid just loves him some cows (komos) wrote,
Kid just loves him some cows
komos

Sire, You Are Not Wearing Any Clothes

McDonald's Corp. is currently having a flap with Merriam-Webster’s Dictionary over the latter's inclusion of the word "McJob" in their latest edition. Jim Cantalupo, McDonald's CEO, claims that the term is a "slap in the face" to the industry's staff.

In defense of the company and hoping to demonstrate the lofty heights to which a McDonald’s employee may aspire, he noted that fully 1,000 McDonald’s franchises are owned by former hashbrown slingers. Of course, he failed to mention that this represents a mere 3% of all franchises worldwide, or that of its 500,000 odd employees, only 0.2% may expect to wield such incredible power and influence.

It seems to me that the term is reflective of a common perception of the fast food industry. That perception itself spawned from business practices in the industry that range from questionable to exploitative. It strikes me that if there is a negative perception of your industry, complaining over how the perception is wrong while citing weak statistics does little to help. Perhaps if Mr. Cantalupo and others were to examine how such a perception was created in the first place and worked to address the problems, we would no longer find the need to relate the idea of a low-pay, dead-end job with his organization.
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