A short while ago, I was mucking about the kitchen trying to choose a delicious cheeseTM to go along with dinner. As I am wont to do when alone in the house, I was singing to myself. In this particular case, I was singing Modest Mouse's "Gravity Rides Everything," so you can imagine my surprise when I heard the opening bars to that very song issuing from the TV set.
In my amazement, I rushed to the living room, my mind awash with the possible vehicles that could have been using the song. Someone made a deal to get the band just a little bit more exposure by selling the rights to their music. I had to know.
Vehicle indeed. It was an ad for the Nissan Quest. They're using it to sell a frickin' minivan.