I enjoyed it. Granted, the story was a little contrived and some of the performances left a little to be desired (Sophie's enthusiasm seemed forced, and the guy that played Sam the NY architect had a painfully nasal quality to his voice), but it was fun. Powerfully so. It probably helped that I know and actually like their music.
I'd say that I'm losing whatever cool, indy-rock cred I might have (and that would be very little), but I have at least one cool, indy-rock friend who's seen Britney twice and did (on one occasion) admit to liking Dashboard Confessional. That being the case, I'm going to chalk it up to no one truly understanding the true genius of Swedes singing smaltzy pop-melodies about love and love lost, and how their music remains relevant even if none of the singers knew a word of English.
My fallback position will be one of nostalgia, and a nostalgia that predates Priscilla, Queen of the Desert and the disco revival movement.