Review from amazon.com: An unexpected bestseller, this self-help book for women who want to hook a man seems to have struck a chord with desperate American women. Fein and Schneider, whose main credentials seem to be that they are married, lay out the rules to be followed for successfully snagging a dream hunk. And these rules are hard as cast-iron--Rule Five: Don't Call Him and Rarely Return His Calls. The idea is to return to pre-feminist mind games, exploiting the male hunting urge by playing hard to get. The result seems unliberating--Rule Seventeen: Let Him Take the Lead--but it seems to be capturing female minds. Rules Girls are eyeing the phone with steely resolve, and Rules seminars are springing up nationwide.