Kid just loves him some cows (komos) wrote,
Kid just loves him some cows

Personal politics

While I was prepping the must and culturing the yeast yesterday, it struck me again that all of my DIY projects are as much political statement as anything. I am fascinated by process, I dearly enjoy the product, and I like the fact that the work has largely been accomplished as social gathers. Underlying all of that, though, are ideas about our heavily corporatized and pre-packaged world. It's about self-reliance, and about realizing that some things are really quite as simple as they might seem.

There's no magic behind Coca-Cola. Soda is nothing more than flavored sugar water - basically it's something that can be made in anyone's kitchen. Herbal additions have been replaced with an artificial flavor formulation out of a lab in New Jersey, and natural yeast-based carbonation has been replaced with a CO2 pump that's activated at bottling. The company has made billions because we have been conditioned to believe that there is some magical process that's used to make it. It's a conditioned dependence, and it's crazy-making.

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