And here’s a second: in the process, it advances a very traditional journalistic end. Dan Kennedy — author of the Media Nation blog and a former Phoenix media critic — explains this concept thusly: "Think about it on a continuum, especially with breaking news. You can use Twitter to get a first, rough take on what’s going on. Maybe a few Twitter posts become the raw material for a more complete blog post. And then, as you’re blogging the breaking news, that ends up forming the basis of a more substantial reported piece."
"The argument here," Kennedy adds, "is that if journalists can think about how to use these tools in the right way, it doesn’t really take them away from the task. It becomes a tool to help them do their job in a better way."
That’s an enticing portrait — but my own experience suggests it’s a bit too idealized. Covering the RNC, I had the strong impression that, when I shifted into Twitter mode, I was actually thinking differently — and sure enough, in the end, the vast majority of my Tweets weren’t incorporated into more substantive dispatches.
-Adam Reilly, Twitheads: Is it time to dial down journalism's latest fad?