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"Get More From Life" - A little less than a happy high
komos
komos
"Get More From Life"
I caught one of the commercials for VoiceStream/T-Mobile International last night featuring The Zeta-Jones. In keeping with their whole "get more from life" push(?), they show and a young man who calls his bud while in line at a bank and ends up listening to the sound effects of a kung fu flick to pass time. All I could think was how ridiculous it is that we have become incapable of exchanging pleasantries with strangers either through fear or embarrassment, but have no reservations whatsoever in having discussions with people who are not present in the company of those very same strangers. It's just more isolation, cleverly hidden in the guise of communication and convenience.

It used to be that when you passed someone on the street having a conversation with someone who wasn’t there, it was safe to assume that they were deranged. Maybe it’s still the case. I’ve been struck lately while the people who are busy chatting away at their phones pass by just how little they are present. They are moving and taking up space, but somehow they are not entirely there. Like ghosts, they pass through the world, obsessed with their own being and taking little or no notice of the world as it is. There’s no point. Remember, you are a self-contained unit, appropriately accessorized to provide convenient distractions and instantaneous fulfillment of needs.

How the detachment and isolation is considered getting more from life remains a mystery to me. Color me Luddite.

Current Mood: The Matrix has you.

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Comments
riverbank From: riverbank Date: October 17th, 2002 10:09 am (UTC) (Link)
how right you are!
komos From: komos Date: October 17th, 2002 11:52 am (UTC) (Link)
I don't know that I want to go too strong with the idea. Most everyone I know has a cell, and they have proven useful on more than one occasion. Still, there's something that bothers me about the way that they are used by some people, and the way that this campaign is marketing them. "Get more from life" is the same pitch they used to sell dishwashers to housewives in the 1950's. The main difference I see is one of productivity v. leisure. Then it meant you could get more done. Now it means you have a toy that can fill up the empty space.
riverbank From: riverbank Date: October 17th, 2002 01:04 pm (UTC) (Link)

Re:

i've never owned one, i don't even like to answer the phone (computers take that place for me). cellphones affect me nonetheless when people i'm with drop everything to the call of thier 'master' phone. i see people using it to fill thier addiction to being in constant connection with others, being available at every moment to discuss the amount of katsup on thier burger. this of course applies only to people they already know. and i get funny looks when talking to strangers on the bus.
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